Strategic Digital Outreach

Welcome!

Thank you for visiting the Strategic Digital Outreach website! My name is Frank Johnson. I have been an internet strategist for approximately five years, heavily involved with internet marketing techniques in the business world. The more I learn about internet marketing, the more I find myself thinking, "These techniques should be used to spread the gospel."
This website is meant to serve as an exploration of that line of thinking. As you read, please feel free to comment - my hope is that we will all benefit from each other's wisdom.

Videoblogging Article

Aaron Flores is blogging about an article in the Milwaukee Journal Sentinel about Christians who are videoblogging (you may need to register to access the article - I did, but it looks like you might be able to reach it without registering by going through the front page).

About a week ago, I was contacted via email by the author of the article asking for my perspective on videoblogging. I guess he had found this site through an earlier article I had written about vlogging (another name for videoblogging). Some of what I wrote back to the author ended up in the article, but Aaron had something valuable to say in response to something I had said which was quoted in the Journal Sentinel article.

My portion:

If the church could catch a vision for using video technology to present an authentic presentation of the life of the church - not rehearsed videos, but spontaneous records of conversations, laughing with one another, weeping with one another, people sharing their lives, etc. - the average person might take notice,” Frank Johnson wrote in an e-mail interview.

Aaron’s response:

The key is that spontaneous conversations and showing life should not be a strategy to proselytize / evangelize. The videos then become suspicious to the viewer as religious propaganda.  It must be natural to the community sharing their life.  They must be as open, sharing, and accepting as what they portray online.  If anyone meets me in real life they know that I am just as open, sharing, and accepting of others (some say too open and sharing).  It would be a shame to share the life of the community in a positive light online, but in real life the community is nothing like its online presence.  Also, weeping with one another and showing the gritty side of sharing life with each other is so important.

Aaron’s right - authenticity is so important and what we do online should not reflect something different than what we are in real life.

Read Full Article ....

Posted in strategies for churches on 08/24/05 at 12:28 PM
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