Strategic Digital Outreach

Welcome!

Thank you for visiting the Strategic Digital Outreach website! My name is Frank Johnson. I have been an internet strategist for approximately five years, heavily involved with internet marketing techniques in the business world. The more I learn about internet marketing, the more I find myself thinking, "These techniques should be used to spread the gospel."
This website is meant to serve as an exploration of that line of thinking. As you read, please feel free to comment - my hope is that we will all benefit from each other's wisdom.

The Purpose of a Church Website

In a blog post entitled Supercharging Sermons With A Blog, Paul Steinbrueck of OurChurch.com talks about three purposes of a church website:

1) to help people looking for a church home;
2) to assist people already attending the church to know what ministries and activities are available for them; and,
3) to help people grow spiritually by providing additional resources that complement the services and ministries.

Regarding those three purposes of a church website, it seems to me (just my opinion) that there are better ways to accomplish the second and third purposes than a publicly available church website (I would advocate approaches which convey information to already-existing members and attendees through face-to-face community — small groups, for example). My fear is that in trying to be all things to all people, we will end up serving no one.

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Posted in strategies for churches on 03/07/06 at 12:18 PM
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