Strategic Digital Outreach

Welcome!

Thank you for visiting the Strategic Digital Outreach website! My name is Frank Johnson. I have been an internet strategist for approximately five years, heavily involved with internet marketing techniques in the business world. The more I learn about internet marketing, the more I find myself thinking, "These techniques should be used to spread the gospel."
This website is meant to serve as an exploration of that line of thinking. As you read, please feel free to comment - my hope is that we will all benefit from each other's wisdom.

The Assemblies of God and Podcasting

I was gratified this morning to find an article regarding podcasting on the website of one of my denomination’s primary publications: The Pentecostal Evangel.

In the article, Kirk Noonan gives a good overview of the advantages and challenges of podcasting for the church. He quotes Mark Batterson (pastor of National Community Church in Washington, D.C.), Mark Kellner (the author of God on the Internet), and Mark Hunt (Vice president and Publisher of New Media for Zondervan). All have interesting things to say.

I was especially heartened by Mark Batterson’s clear assertion of the purpose and proper use of podcasting in the church:

Podcasting is not a substitute for church, it’s a supplement. There never will be a substitute for the human touch or the corporate worship we experience together in church. Our goal is to evangelize people and get them to check out our church in a nonthreatening way, and podcasting allows us to do that.

It’s good to see the Assemblies of God recognizing the value of technology in reaching the lost.

Posted in strategies for churches on 03/17/06 at 11:10 AM
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