Strategic Digital Outreach

Welcome!

Thank you for visiting the Strategic Digital Outreach website! My name is Frank Johnson. I have been an internet strategist for approximately five years, heavily involved with internet marketing techniques in the business world. The more I learn about internet marketing, the more I find myself thinking, "These techniques should be used to spread the gospel."
This website is meant to serve as an exploration of that line of thinking. As you read, please feel free to comment - my hope is that we will all benefit from each other's wisdom.

Storytelling and Blogs!

Ken Gosnell recently wrote a story for Lifeway.com entitled 4 Ways Blogging Can Change Your Church. When I first read the article, I was hesitant to comment on it for a couple of reasons: 1) it was getting a lot of play around the Christian web strategy blogosphere (I try as much as possible to concentrate on highlighting ideas which aren’t being mentioned a lot, which hopefully makes my contributions to the ongoing conversation at least somewhat unique); and, 2) I didn’t see a lot in Ken’s article which pertained to digital outreach, which is the focus of this site.

But now, on his personal blog, Ken has written a very interesting article called More About Blogs, in which he talks about the power of storytelling as it relates to Christian blogging:

As I think about these blogs it reminds me of the power of stories. Jesus talked to his disciples in parables (modern day stories with a spiritual application). Today He might have talked to the world in a blog. So how can we make our blogs more of a parable experience?

It did my heart good to read someone else talking about storytelling and blogs since I had earlier written about those subjects here and here (see also Mike Boyink’s poignant comments as he responds to this article).

How I long to see the church in a local area utilizing technology to tell their stories to the world.

Posted in ideas/concepts on 05/27/05 at 11:17 AM
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