Strategic Digital Outreach

Welcome!

Thank you for visiting the Strategic Digital Outreach website! My name is Frank Johnson. I have been an internet strategist for approximately five years, heavily involved with internet marketing techniques in the business world. The more I learn about internet marketing, the more I find myself thinking, "These techniques should be used to spread the gospel."
This website is meant to serve as an exploration of that line of thinking. As you read, please feel free to comment - my hope is that we will all benefit from each other's wisdom.

Seed

I found an intriguing piece of copywriting on a church website today - the website of Seed Church in Bothell, Washington. The welcome message on the front page of the site begins with these words: “It is time for you to lose control.” Eight simple words - definitely unexpected words for a church website. And in that alone, I think the website of Seed Church will intrigue unbelievers. Even their domain, dyingtolive.org, evokes curiosity.

The words we choose to use on our church websites are very important and deserve careful thought.

Posted in strategies for churches on 02/16/06 at 07:35 PM
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