Strategic Digital Outreach

Welcome!

Thank you for visiting the Strategic Digital Outreach website! My name is Frank Johnson. I have been an internet strategist for approximately five years, heavily involved with internet marketing techniques in the business world. The more I learn about internet marketing, the more I find myself thinking, "These techniques should be used to spread the gospel."
This website is meant to serve as an exploration of that line of thinking. As you read, please feel free to comment - my hope is that we will all benefit from each other's wisdom.

Reaching People Who Think We Are Irrelevant

I have a different vision than most of how church websites can/should be used. When churches started jumping on the web bandwagon a few years ago, we saw a lot of sites which were not well-designed, to say the last. Sadly, we still see plenty of poorly designed church websites.

Now days, though, we are at least seeing more and more well-designed sites in the church arena. Some of that is due to church webmasters becoming more proficient at their craft. Some of it is due to the proliferation of companies offering template-based solutions to churches and ministries (while some may decry the “cookie cutter” approach of those companies, at least they don’t offer templates with spinning crosses and blinking text!).

As church websites become more and more usable and attractive, I believe that the next question we need to ask ourselves as a “community” of church webmasters is, “How can our websites be used most effectively?” Personally, I see very few church websites that make me think that the people responsible for the church’s web presence have spent much time considering that question.

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Posted in strategies for churches on 03/02/05 at 06:46 AM
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