Strategic Digital Outreach

Welcome!

Thank you for visiting the Strategic Digital Outreach website! My name is Frank Johnson. I have been an internet strategist for approximately five years, heavily involved with internet marketing techniques in the business world. The more I learn about internet marketing, the more I find myself thinking, "These techniques should be used to spread the gospel."
This website is meant to serve as an exploration of that line of thinking. As you read, please feel free to comment - my hope is that we will all benefit from each other's wisdom.

Photo Blogging

Important: see the wise comment from Mike Boyink before running out and implementing this idea. As I said in my response to Mike, I’m going to give this some further thought.

In the meantime, check out Mike’s newly designed website, where you can regularly read insightful commentary on the state of web design today (and many other topics).

Recently, I’ve been having fleeting questions run through my mind about how a photo blog might be used for outreach purposes. Until a couple of hours ago, I would have said that there really isn’t much use for them in terms of outreach. But then I was reading a post by Jordon Cooper about how Bible colleges and seminaries could make better use of their websites. Jordon was lamenting the sterility of most efforts by Christian educational institutions to reflect the life of their community through photos:

Of course tools like Flickr and Movable Type working together make it a lot easier to show a day by day life of a community, from academics, to spirituality, to the social life of the community.

That made me think about how a church might be able to better present the life of their community to the public through frequently updated photo galleries which would remain largely unmoderated. What if a church were to establish an official photo team and ask them, armed with digital cameras, to take photos of congregational life and post them to these galleries on a regular basis. Would this serve to present the life of the community effectively? Just thinking out loud. Anyone know of any churches doing something like this?

Posted in strategies for churches on 01/03/05 at 03:19 PM
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