Strategic Digital Outreach

Welcome!

Thank you for visiting the Strategic Digital Outreach website! My name is Frank Johnson. I have been an internet strategist for approximately five years, heavily involved with internet marketing techniques in the business world. The more I learn about internet marketing, the more I find myself thinking, "These techniques should be used to spread the gospel."
This website is meant to serve as an exploration of that line of thinking. As you read, please feel free to comment - my hope is that we will all benefit from each other's wisdom.

PCs For The Poor

News.com has a good wrapup of the various initiatives for providing low-cost computers to the poor and disadvantaged in the world. Besides the obvious ramifications for taking the gospel to the world via digital means, I found this portion of the article intriguing:

Internet cafes in emerging markets have already familiarized locals with PCs too: Visit an Internet cafe almost anywhere, and you’ll see people conducting VoIP video calls.

Also this from a related article on piracy of DVDs and software in Vietnam:

Western corporations have their work cut out for them when it comes to stemming piracy. Combine an industrious, hardworking population fascinated with all things electronic with grinding poverty, and you get an explosive combination. What do you think underemployed undergraduates and high-school students are doing with their ample spare time? Rewriting the “Windows Tricks and Tips” manual, that’s what. Internet cafes dot the street. Many are filled with tourists, but also with Vietnamese teenagers. The 12-year-old granddaughter of the owner of the cafe where I am sitting now reconfigured the networking protocols so I could get online.

See also John Edmiston’s work on using cybercafes in evangelism.

Posted in ideas/concepts on 02/17/06 at 01:12 PM
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