Strategic Digital Outreach

Welcome!

Thank you for visiting the Strategic Digital Outreach website! My name is Frank Johnson. I have been an internet strategist for approximately five years, heavily involved with internet marketing techniques in the business world. The more I learn about internet marketing, the more I find myself thinking, "These techniques should be used to spread the gospel."
This website is meant to serve as an exploration of that line of thinking. As you read, please feel free to comment - my hope is that we will all benefit from each other's wisdom.

One-Fifth of Web Users Prefer Online News

News.com recently ran an interesting article about the news reading habits of web users.

One caveat to note is that the article does not say one-fifth of all people prefer online news - only one-fifth of web users. I suppose, in some senses, that we could even see that as a relatively lower percentage. It’s also a first-time study from Nielsen/NetRatings.

I’m commenting on it here because I think it is a trend (or the absence of one!) to keep an eye on. If more and more people begin to turn to the web to receive news (and especially if they increasingly turn to the web for local news), it deserves some attention from the Christian community.

How can local news portals, run by a local Christian consortium (churches, ministries, individuals, etc.), serve to help reach the world for Christ? We’re headed that direction with ChristianCruz.com and the as yet unlaunched SantaCruzLife.com. And Blews.net is a growing network of web-based projects headed in that same direction.

Posted in ideas/concepts on 06/18/05 at 09:00 AM
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