I’ve just been reading a new blog by Google software engineer Matt Cutts. According to Matt, one of his goals for the site is to give “advice on solid, common-sense search engine optimization.”
One of his earliest posts, Step Into My Shoes, recounts his email correspondence with a website owner whose site had been banned from Google’s index because of some questionable (i.e. spammish) aspects of the site. It’s a fascinating read into Google’s perspective on how some less-than-reputable search engine optimization companies attempt to trick the search engines into giving high rankings to websites.
I’m looking forward to reading Matt’s blog on a regular basis as I think it’s going to provide a great resource for website owners.
Also, make sure to head on over to Keith Seabourn’s blog and read about ethical and effective search engine optimization (I learned about this entry on Keith’s site from Rob Williams of Effective Web Ministry Notes who echoes Keith’s perspective).

I believe that the internet provides today's church with a historic opportunity .... to tell the old, old story of Jesus and His love in ways which could only have been imagined in times past. The objective of this website is to explore the various ways in which today's technology can be used to spread the gospel around the world.
