Strategic Digital Outreach

Welcome!

Thank you for visiting the Strategic Digital Outreach website! My name is Frank Johnson. I have been an internet strategist for approximately five years, heavily involved with internet marketing techniques in the business world. The more I learn about internet marketing, the more I find myself thinking, "These techniques should be used to spread the gospel."
This website is meant to serve as an exploration of that line of thinking. As you read, please feel free to comment - my hope is that we will all benefit from each other's wisdom.

MyLameSexLife.com

February 22, 2006 Update: A local news channel, WNDU, ran a story about the sermon series and the use of billboards by the church. Note the complaint from a local resident. Something to keep in mind with regard to this particular subject matter, whether you are thinking about using billboards or cinema advertising. It’s the subject matter which makes the use of the billboards suspect, however, not the strategy in general (at least it seems to me). Thanks to OldTruth.com for the heads-up on the news story.

Recently, we wrote about a campaign called IHateMyMarriage.com, devised by NewSpring Church in Anderson, South Carolina. Now comes news of a similar campaign called MyLameSexLife.com from Granger Community Church.

The additional twist here is that Granger Community is not only using billboards but cinema advertising as well. Great idea for a community like mine which doesn’t allow billboards.

Read more about the campaign, with additional links, at Church Marketing Sucks.

Posted in strategies for churches on 02/15/06 at 01:47 PM
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