Strategic Digital Outreach

Sidebar Changes

Regular readers of this blog may have noticed that I have made some changes to the sidebar. Aside from the cosmetic changes (which I think help differentiate between the various sections of the sidebar), here are three changes I’ve made which will hopefully improve our service to the body of Christ:

  1. Key Articles. I’ve added a new section which presents links to articles I have written which collectively describe core aspects of our philosophy of internet evangelism. My hope is that making these resources more prominent will serve as a catalyst to further thinking by Christian leaders and webmasters about the issues raised in these articles. I plan to expand this set of key articles in the near future.
  2. Friends & Partners. For a long time, I have felt that my strengths lie in the area of strategy rather than in the areas of web design and coding. Although I have designed and coded websites for Christian organizations, I am trying to move more into strategy consultation and away from actual design and coding (there are people who are much more effective than I am at managing these aspects of a Christian website). At the same time, my sidebar previously had a set of thumbnails which pointed to sites I had designed and coded. In keeping with my growing conviction that Christian web strategy consulting is my niche, I have replaced those thumbnails with this new section. While it does include a couple of more traditional clients for whom I do design and coding work, it is now a much broader selection of people and organizations with whom I converse on a regular to semi-regular basis about web strategy for churches and Christian organizations.
  3. Resources. I have expanded the earlier section which had book recommendations to include a link to Constant Contact, a web-based email marketing service with which I’ve recently had good experience as I help one of my church clients stay in closer touch with their membership. The links in the new Resources section are affiliate links (as the links were in the old Books section). Revenue from these affiliate relationships goes toward helping me along on the path to supporting my family while providing web-strategy consulting services to churches and ministries on a full-time basis (in other words, I’m not trying to get rich!).

If you have any questions about these changes or any suggestions for future changes, please don’t hesitate to get in touch with me. I know I would enjoy the conversation.

Posted in ideas/concepts on 03/02/06 at 11:10 AM
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