Here’s an interesting article on search engine optimization for churches: Search Engine Marketing For Pastors.
While I wouldn’t agree that the keyword meta tag has much importance these days, the rest of the article (especially the emphasis on fresh content) seems very helpful.
Here’s another good article on search engine optimization for churches, this one by the guru of internet marketing, Ralph Wilson: Beautiful Website, Invisible on Search Engines — Why?.

I believe that the internet provides today's church with a historic opportunity .... to tell the old, old story of Jesus and His love in ways which could only have been imagined in times past. The objective of this website is to explore the various ways in which today's technology can be used to spread the gospel around the world.
