Strategic Digital Outreach

New Blog From Google Software Engineer

I’ve just been reading a new blog by Google software engineer Matt Cutts. According to Matt, one of his goals for the site is to give “advice on solid, common-sense search engine optimization.”

One of his earliest posts, Step Into My Shoes, recounts his email correspondence with a website owner whose site had been banned from Google’s index because of some questionable (i.e. spammish) aspects of the site. It’s a fascinating read into Google’s perspective on how some less-than-reputable search engine optimization companies attempt to trick the search engines into giving high rankings to websites.

I’m looking forward to reading Matt’s blog on a regular basis as I think it’s going to provide a great resource for website owners.

Also, make sure to head on over to Keith Seabourn’s blog and read about ethical and effective search engine optimization (I learned about this entry on Keith’s site from Rob Williams of Effective Web Ministry Notes who echoes Keith’s perspective).

Posted in ideas/concepts on 08/18/05 at 02:34 PM
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