Strategic Digital Outreach

MyLameSexLife.com

February 22, 2006 Update: A local news channel, WNDU, ran a story about the sermon series and the use of billboards by the church. Note the complaint from a local resident. Something to keep in mind with regard to this particular subject matter, whether you are thinking about using billboards or cinema advertising. It’s the subject matter which makes the use of the billboards suspect, however, not the strategy in general (at least it seems to me). Thanks to OldTruth.com for the heads-up on the news story.

Recently, we wrote about a campaign called IHateMyMarriage.com, devised by NewSpring Church in Anderson, South Carolina. Now comes news of a similar campaign called MyLameSexLife.com from Granger Community Church.

The additional twist here is that Granger Community is not only using billboards but cinema advertising as well. Great idea for a community like mine which doesn’t allow billboards.

Read more about the campaign, with additional links, at Church Marketing Sucks.

Posted in strategies for churches on 02/15/06 at 01:47 PM
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