Mark Batterson is blogging this week about an innovative marketing campaign created by NewSpring Church in Anderson, South Carolina.
NewSpring’s pastor, Perry Noble, preached a sermon series in early 2005 called “I Hate My Marriage.” To advertise the series to the unchurched, NewSpring advertised the domain name ihatemymarriage.com on billboards in their area.
Currently, the site includes some introductory text and links to .mp3 files for the 5-part sermon series. You can see what the site (presumably) looked like during the series by checking out the archive.org version from February 2005.
If you think along these lines, you can probably come up with some good ideas to promote your own sermon series. A couple of interesting thoughts have occurred to me:
1. I wonder if domains such as this could be used by multiple churches?
2. I suspect that using a similar approach, but choosing domain names which correspond in some way to cultural distinctives in your geographical area could be quite effective.
I believe that the internet provides today's church with a historic opportunity .... to tell the old, old story of Jesus and His love in ways which could only have been imagined in times past. The objective of this website is to explore the various ways in which today's technology can be used to spread the gospel around the world.
