Strategic Digital Outreach

Churches, Pay-Per-Click, and Tracking Response

For churches that do some form of pay-per-click advertising (on Google or Yahoo, for example), I wonder if you have some mechanism of tracking response in terms of people who attend one or more services as a result of seeing one of your PPC ads.

If you currently are engaged in a pay-per-click program, I would be very interested in knowing if you have devised a method to track response. Feel free to use comments to respond.

Posted in strategies for churches on 09/27/06 at 01:24 PM
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