Strategic Digital Outreach

Christian Video Games

There was an article in today’s San Jose Mercury News about a company called Digital Praise which develops video games for the Christian market.

I’m not sure what the potential opportunities might be for using such titles for outreach, but I did notice this portion of the article:

The games, which are aimed at kids from about 8 to 12, are not overtly religious. ("There’s no virtual Jesus,’’ Tom Bean (one of three founders)jokes.) But they do provide moral lessons—telling the truth is good, the test of character is what you do when no one’s looking. One game features “a gauntlet of virtues,’’ including kindness, faithfulness, self-control.

The fact that they are “not overtly religious” may mean there is an opportunity here for outreach. Sort of a VeggieTales model, although I don’t know how successful VeggieTales (which definitely has a similar approach - not overtly religious but presenting moral lessons). I’m not sure about it, but it is interesting.

Posted in ideas/concepts on 04/12/05 at 11:12 AM
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