Strategic Digital Outreach

An Intriguing Use of Text Messaging

Dr. Jay Herndon is the Secretary-Treasurer for the Northern California and Nevada district of our denomination (the Assemblies of God). He is also an old, old friend from elementary school, Little League baseball, junior high, and college!

Jay recently sent an email to a mailing list for the ministers of our district and mentioned an intriguing use of text messaging the denomination is planning on using:

I’ve talked to our District Youth Director about using text response in a slightly different way: When there is an appeal for a call to ministry at Youth Convention and other youth events the kids flood the altars, and there are so many that it is impossible to get their name and address. I’m concerned that we haven’t been able to follow up with these kids. And so I have asked him if we can set up a text number, and ask the kids to text us their name and email. We are not using this to avoid the altar call, but to get the information that we need in a way they are accustomed to give it.

Interesting! What other innovative uses for text messaging are being used by the church today? Feel free to add your thoughts in the comments to this article.

Posted in ideas/concepts on 04/05/08 at 12:46 AM
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