Strategic Digital Outreach

A New Generation of Spiritual Seekers

Hiawatha Bray, a technology writer for The Boston Globe, recently wrote an article entitled, “Mega-Churches Spread The Word Via High-Tech.” Most of the article was regarding how churches are spending a great deal of money on technology to serve their existing membership, but the end of the article caught my eye:

Pastors are trying to reach out to a new generation of spiritual seekers, people who can carry on five instant-messaging conversations at once and who think the word Google is a verb. Stained glass windows probably won’t impress these religious newbies, but a good Web page might help.

Food for thought.

Posted in ideas/concepts on 07/27/05 at 04:33 PM
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