Dean Peters has posted a great list of ways to use a church website to make it more effective. From the introduction to his article:
A problem I find with many church websites is vision, that those responsible for delivering the goods don’t really see their site as much more than an online color brochure. As a result, more often than not, very little staff and/or funds are allocated to the church’s web presence past the server, the domain name and perhaps a content management service.
In no particular order, I’d like to offer 10 real-world examples you can expand your church and/or charity’s impact by expanding your vision past mere ‘brochureware.’
His second point (“Convert Seekers”) made me think about an aspect of church websites that I have generally resisted in the past and gave me a good reason to consider changing the way I think about that aspect (I’m purposely not telling you what that aspect is to make you go read the article!).
By the way, the article appears on a great new site called digital.leadnet.org, a collaborative blog about technology in the church from Leadership Network.
I believe that the internet provides today's church with a historic opportunity .... to tell the old, old story of Jesus and His love in ways which could only have been imagined in times past. The objective of this website is to explore the various ways in which today's technology can be used to spread the gospel around the world.
