Strategic Digital Outreach

Welcome!

Thank you for visiting the Strategic Digital Outreach website! My name is Frank Johnson. I have been an internet strategist for approximately five years, heavily involved with internet marketing techniques in the business world. The more I learn about internet marketing, the more I find myself thinking, "These techniques should be used to spread the gospel."
This website is meant to serve as an exploration of that line of thinking. As you read, please feel free to comment - my hope is that we will all benefit from each other's wisdom.

Mobile Phone Use In Developing Countries

This article on mobile phone use in developing countries came out a few days ago. Among its assertions:

  • 22 percent of Vietnamese own a mobile phone.
  • In the Philippines, more than 4 million people use their cell phones to conduct online transactions.
  • Afghanistan has 20,000 fixed-line phones and 2 million cell-phone subscribers!
  • According to the UN International Telecommunication Union, cell phone subscriptions in the developing world rose to 1.4 billion at the end of 2005 (compared to 800,000 in countries with “advanced” economies).

Today, mobile phones are the primary form of telecommunication in most emerging economies, fulfilling much the same role as fixed-line phone networks did in facilitating growth in the United States and Europe after World War II.

This represents a vast opportunity for using digital means to spread the gospel in the developing world. The challenge, as with any digital means of outreach, is finding ways to use mobile technology as a way of intriguing the unbeliever enough to want to be immersed in Christian community, where a full presentation of the gospel can be made.

More Information:
Web Evangelism Guide: Mobile Phones and the Internet — Using cellphones for online evangelism
White African: Mobile Phones as Platform in Africa
White African: A Web Technology Idea For Africa

Posted in ideas/concepts on 02/06/07 at 09:27 PM
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