Kent Shaffer has posted a helpful video on the Church Relevance blog today about search engine optimization for church websites. What I liked most about his comments was the lack of focus on optimizing for “church” and the city you live in (which is as far as most church website seo goes these days). Instead, he focuses on optimizing (and by implication writing content for) the terms people are actually searching on in your geographic area.
The vast majority of unbelievers today are not searching on “church” at Google. They aren’t interested in us. But strategically including content on our websites which corresponds to the felt needs of unbelievers in our area and then optimizing for related search terms is an effective form of outreach today.
I encourage you to visit the Church relevance blog today to hear what Kent has to say on this important topic.
I believe that the internet provides today's church with a historic opportunity .... to tell the old, old story of Jesus and His love in ways which could only have been imagined in times past. The objective of this website is to explore the various ways in which today's technology can be used to spread the gospel around the world.
