Strategic Digital Outreach

Welcome!

Thank you for visiting the Strategic Digital Outreach website! My name is Frank Johnson. I have been an internet strategist for approximately five years, heavily involved with internet marketing techniques in the business world. The more I learn about internet marketing, the more I find myself thinking, "These techniques should be used to spread the gospel."
This website is meant to serve as an exploration of that line of thinking. As you read, please feel free to comment - my hope is that we will all benefit from each other's wisdom.

How Is The Internet Transforming Congregations From The Bottom Up?

Tim Bednar of e-church has refocused his blog. In his own words:

As the Internet is arguably one of the most powerful forces of social change conceived by humankind, this topic will be the new focus of my blog. I’m going to focus on how the Internet is changing the congregation; thus, transforming the church through its wisdom from the bottom up.

The first three entries (of a planned 20) represent Tim’s understanding of how modern internet-based innovations which are transforming congregations from the bottom up, transformation which is often happening without leadership’s knowledge or understanding:

Beta from Google
Gmail from Google
Folksonomies and Tagging with Del.icio.us and Amazon

Whether or not you agree with Tim’s conclusions (I’m not certain so far, but they have the ring of truth to me), these articles are definitely thought-provoking.

I would encourage you to head on over to e-church and begin grappling with the implications. Start here.

Thanks to Church Marketing Sucks for the heads up.

Posted in strategies for churches on 02/18/06 at 04:39 PM
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