Strategic Digital Outreach

Welcome!

Thank you for visiting the Strategic Digital Outreach website! My name is Frank Johnson. I have been an internet strategist for approximately five years, heavily involved with internet marketing techniques in the business world. The more I learn about internet marketing, the more I find myself thinking, "These techniques should be used to spread the gospel."
This website is meant to serve as an exploration of that line of thinking. As you read, please feel free to comment - my hope is that we will all benefit from each other's wisdom.

Flawed Follow-Up or a Flawed Philosophy of Evangelism?

The following was something I wrote to an internet evangelism mailing list in which I participate, in response to some comments made on the list regarding this article by Dr. Stephanie Bennett.

In many ways, I live in a digital realm. My day job is completely concerned with the web and ways it can be used for business. The overwhelming focus of my ministry is in finding ways to use the internet and other digital means to spread the gospel. I am “in the digital realm” in some form at least 10-12 hours per day Monday through Friday (somewhat less on the weekends), whether that means actually “surfing the web” or spending long hours formulating strategies for the use of digital means to further either God’s purposes or the corporation’s business.

I have spent years on the web, developing virtual relationships with many people. Some I have gone on to meet face-to-face, but many of these relationships remain completely virtual.

And yet, Stephanie’s article rings very true to me. While I might not go quite as far as she seems to (in almost seeming to say that we should abandon the internet for face-to-face relationships only), I do believe strongly that those of us involved in internet evangelism in the West have, in many cases, devalued face-to-face relationships and neglected (or even abandoned) the local aspect of Christian community.

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Posted in strategies for churches on 02/18/07 at 09:45 PM
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