Strategic Digital Outreach

Welcome!

Thank you for visiting the Strategic Digital Outreach website! My name is Frank Johnson. I have been an internet strategist for approximately five years, heavily involved with internet marketing techniques in the business world. The more I learn about internet marketing, the more I find myself thinking, "These techniques should be used to spread the gospel."
This website is meant to serve as an exploration of that line of thinking. As you read, please feel free to comment - my hope is that we will all benefit from each other's wisdom.

Fellowship Church and Blogging

Brian Bailey, the Internet Manager at Fellowship Church in Texas, was recently interviewed by Robert Scoble and Shel Israel for their upcoming book on business blogging. You can read the interview transcript here.

The interview, which is well worth reading in its entirety, touched on Fellowship Church’s use of blogging in its ministry.

The part of the interview which intrigued me the most was Brian’s answer to the question, “How has (blogging) changed perceptions of the church?”. Here is a portion of Brian’s answer to that question:

The increased openness that blogs have encouraged has helped people feel a greater sense of connection with the church, whether they are local members, curious seekers, or staff and leaders from other churches. We have sought advice from other churches and brought a sense of community to our shared mission.

I like it because it confirms something I have said before (here and here and here): people want to hear an authentic voice and blogging can provide an avenue to share that authentic voice with a larger audience than just church members.

Thanks to Brian Bailey’s blog, Leave It Behind, for the heads up!

Posted in strategies for churches on 04/20/05 at 11:27 AM
(0) Comments & TrackbacksPermalink