Strategic Digital Outreach

Welcome!

Thank you for visiting the Strategic Digital Outreach website! My name is Frank Johnson. I have been an internet strategist for approximately five years, heavily involved with internet marketing techniques in the business world. The more I learn about internet marketing, the more I find myself thinking, "These techniques should be used to spread the gospel."
This website is meant to serve as an exploration of that line of thinking. As you read, please feel free to comment - my hope is that we will all benefit from each other's wisdom.

Evangelism Through Relationship

Aaron at EmergingEvangelism.com tells the story of Terry and Patty who came to Christ after a year of growing, face-to-face relationship with other believers.

Aaron believes (and I agree) that this type of process is much more normal than quick conversions (as a result of crusades, tracts, etc.).

What does this say about internet evangelism? Most internet evangelism today, it seems to me, is aiming for quick conversions. And yet, are these lasting conversions? How can the internet and other digital means be used to facilitate growing, long-term, face-to-face relationships of the sort that Terry and Patty experienced and which eventually led them to Christ? Hopefully, these are some thought-provoking questions for us.

As always, comments are welcome. And thanks to ChurchTechMatters for the heads up!

Posted in ideas/concepts on 04/22/05 at 10:21 AM
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