Strategic Digital Outreach

Welcome!

Thank you for visiting the Strategic Digital Outreach website! My name is Frank Johnson. I have been an internet strategist for approximately five years, heavily involved with internet marketing techniques in the business world. The more I learn about internet marketing, the more I find myself thinking, "These techniques should be used to spread the gospel."
This website is meant to serve as an exploration of that line of thinking. As you read, please feel free to comment - my hope is that we will all benefit from each other's wisdom.

Ecclesiology and Church Websites

I remember teaching a seminar a number of years ago on church websites. Before the first session began, I wrote a few scripture references on the black board. As people sat down, I remember one pastor good-naturedly snickering to another pastor sitting next to him, “I wonder what the Bible has to say about church websites.”

That memory remains vivid for me today, probably because I am convinced that the Bible has a lot to say to us about the strategy we employ (or don’t employ) to use Christian websites for kingdom purposes. It may not mention websites (okay - it doesn’t!), but biblical principles of evangelism, for example, are just as valid for outreach through websites as they are for one-on-one personal evangelism.

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Posted in strategies for churches on 06/22/05 at 11:14 AM
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