Strategic Digital Outreach

What Do You Think Of This?

What do you think of these pages from the website of University Christian Fellowship in Syracuse, New York:

Found on Todd Rhoades’ Monday Morning Insight Blog

Posted by on 05/12 at 03:44 PM
The Collective Voice!
Tony continues the discussion:

Priceless, in the best sense. Christians who don’t take themselves seriously! Christians who know how to use humor disarmingly! And sound, like, really really normal. Wonderful.

contributed on 05/16 at 07:54 AM
Sarah continues the discussion:

I’m a little unsure how to take it.  The “traditionalist” in me (which is not a very vocal part, given that I’m a core member of a “radical” church plant) thinks it might be a little too over-the-top.  The rest of me, though, thinks it’s pretty fun, and funny.

I guess what would make it or break it for me is whether this is an accurate representation — whether the story they’re telling with their site matches the experience a visitor will have.  If so, I think that’s excellent.  If not, I think the site will come off contrived.

contributed on 06/12 at 08:11 AM
continues the discussion:

Sarah:

Thanks so much for your very insightful comments. The “accurate representation” part, I think, is the key. To speak in marketing terms, the “online branding” of our churches is always subservient to the “ultimate branding” of a person’s real experience with our congregations.

Thanks again for your contribution! I really appreciate it.

contributed on 06/12 at 08:58 AM
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