Strategic Digital Outreach

The Blogging Church

The Blogging ChurchI received my copy of The Blogging Church a couple of days ago.

I’ve been following the progress of the book for months now ever since it was announced on author Brian Bailey’s blog, Leave It Behind. And so it was exciting to finally receive an email from Amazon telling me the book was on its way to my home! But alas, I’m in the midst of a big project and didn’t have time until this evening to give it more than a cursory look.

After it had sat on my desk for a couple of days, I finally picked it up this evening to read a bit and was immediately intrigued by a couple of statements from the Foreword, written by Ed Young, Senior Pastor of Fellowship Church:

I have a daughter in college, and she uses technology in a whole new way. There’s a generation coming that spends a huge part of their lives online. A creative church, a spiritually mature church, is one that is comfortable with uncomfortableness. You wouldn’t be reading this book if you weren’t willing to do a lot of different things, to get outside of the box, in order to reach those who don’t know Jesus Christ. The church has to be willing to change, go into new places, and be uncomfortable, or we will no longer matter to the people who matter so much to God.

and ....

Is blogging about you, or is it about others? When a blog is all about us, we turn inward and get dragged into endless debate that doesn’t amount to anything. We stare at our navels and sing Kumbaya while the rest of the world goes to Hell. When a blog is about others, we swallow our egos and put all of our energy into getting people connected to Christ and His bride, the local church.

There’s so much there that resonates with my thinking. Much of the church today, I think, is uncomfortable with the online world because of a lack of experience, because of the lack of control, because of the unknown. But if we are committed to seeing today’s world reached for Christ, we have to go to where the people of today’s world are, in fact, comfortable, even if it’s uncomfortable for us.

And we need to be making our online efforts about them rather than about us. One small part of Ed Young’s comments which, I think, have great significance is that he sees blogs as a way of connecting people not only to Christ, but to the local church. This resonates with me as well because of my conviction that online ministry should not be primarily about seeking conversions, but rather seeking to introduce people to the local church where they can view the love of God in action (cf. John 17:21-23) which will ultimately lead to conversion in many cases.

Am I willing to go where I am uncomfortable (or get behind those who do if they are better prepared to go where I am uncomfortable)? Are my online efforts for my own satisfaction or to reach those who do not yet know Christ?

Posted by .(JavaScript must be enabled to view this email address) on 01/29 at 09:56 PM
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Brian Bailey continues the discussion:

Thanks for picking up the book, Frank! I hope you enjoy it and find it helpful. I look forward to hearing your thoughts when you’re able to read the whole thing.

contributed on 02/04 at 05:35 PM
.(JavaScript must be enabled to view this email address) continues the discussion:

Thanks Brian! I’ve just finished the first chapter (as I said, I’m in the midst of a big project, so I’m not able to devote a lot of time to reading just yet).

Hope it’s okay that I comment chapter-by-chapter.

contributed on 02/05 at 12:52 PM
Rich Tatum continues the discussion:

Frank,

I picked up this book the other day and read most of the first chapters and skimmed the rest. I was more impressed with its accuracy than I expected to be. Most writing from the church about technology isn’t what always up to par. I think I could recommend this book to a church beginning or considering a blog for their ministry.

I do expect to spend more time with it.

This last week I was asked to give a 15-minute presentation to showcase my training ability at GospelCom’s offices in Muskegon, MI. (I was applying for a job, for which I was just turned down :: sigh ::). Anyhow, I used the story mentioned in the book (about Bailey, Scoble, and Evan) to form the basis of a “case study” for “Relationship Blogging” as the platform for effective church / ministry blogging.

Even though I didn’t get the job, Brian Melles, the hiring manager, asked if I’d be willing to expand the presentation for their next training conference. So, in at least this respect, the book was very useful for me!

Rich
BlogRodent

contributed on 05/14 at 04:33 AM
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