Strategic Digital Outreach

Some Good Advice From Matt Cutts

Matt Cutts, the head of Google’s web spam team, was recently interviewed by Jefferson Graham of USA Today regarding solid search engine optimization (SEO) principles.

The article, while fairly basic, provides a good start. If churches and ministries just followed these simple principles, I believe they would see some good improvement in their search engine rankings. In the ecommerce world, I like to say that the buying cycle begins at Google (because that’s where people search for your products). The same can increasingly be said in the Christian world - the “searching for a community of believers” cycle begins at Google.

Matt Cutts’ blog is also a valuable resource.

Posted by .(JavaScript must be enabled to view this email address) on 06/23 at 12:25 PM
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