Seth Godin, a well-known marketing expert, has just released a new 18-page free e-book called Flipping the Funnel. It’s about how to use Web 2.0 sites such as del.icio.us, flickr, and Squidoo to increase the knowledge of your product or service. It comes in three versions: one for companies, one for non-profits, and one for politicians.
I just finished reading the version for non-profits and found it to be intriguing. It’s not a how-to manual on using Web 2.0, but simply a treatise designed to make you think.
Seems to me it would be a good read for churches and ministries looking to increase their reach.
Thanks to Darren for the heads up!
I believe that the internet provides today's church with a historic opportunity .... to tell the old, old story of Jesus and His love in ways which could only have been imagined in times past. The objective of this website is to explore the various ways in which today's technology can be used to spread the gospel around the world.
