Strategic Digital Outreach

Drop Everything And Read This Article!

Last night as I was surfing a bit, I came across this article by Jordon Cooper. In it, he issues a challenge to churches to use the web to reveal the authentic voice of their Christian communities to the broader world.

Here is one of my favorite excerpts:

One thing that got missed along the rush to the IPO and the revolutionary practice of selling Isotoner gloves online is that we forgot why we came to the party in the first place. We came to tell stories, learn from others, and share our experiences. We came online to meet people. Not in chat rooms or on singles sites but while surfing the net, finding our hobbies and people who share them along the way. Information was cool and is useful but information alone didn’t make people tell everyone they knew all about the Internet. Connecting to people online, even if wasn’t in the flesh is what made it so cool. The sites I have come to love and rely on during my journey are those sites that are published by real people with real lives and experiences .... The opportunity to connect with other people is what is driving the web.

As the title says, drop everything and read this article! It’s simply wonderful!

Also, be sure and visit Jordon’s blog where he shares thoughts on his life, politics, the church, postmodernism, hockey, and many other great topics.

Posted by .(JavaScript must be enabled to view this email address) on 03/29 at 09:23 AM
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