Strategic Digital Outreach

Drew Goodmanson and Kaleo Church

About a month ago, I had a nice conversation with Drew Goodmanson, an elder at Kaleo Church in San Diego. Kaleo is doing some innovative things on the web. Drew is also heavily involved in the development of Ekklesia Systems, a new standards-compliant content management system for churches (actually, it’s a lot more than a content management system, but it’s easier to point you to their site than try to capture the breadth of the system in just a few words).

One of the things Drew and I chatted about was the use of church websites to draw unbelievers into community. During the conversation, Drew mentioned Kaleo Church’s success in using a targeted page on their website about pre-marriage counseling to draw unbelievers to their regular gatherings. Drew writes more about the successful strategy here.

Posted by on 01/07 at 09:02 AM
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