Strategic Digital Outreach

Denominational Websites

I’ve been spending some time over the past few days redesigning a denominational website (actually for a two-state district of a denomination), and I’ve found myself wondering how such a denominational site could be used to spread the gospel rather than just highlight programs and departments.

A denomination by its nature, it seems to me, tends to compartmentalize itself into different programs and departments: we have the youth department, the children’s department, the women’s department, the men’s department, the missions department, etc. But unbelievers are largely uninterested in the ways we categorize our various activities.

Is a denominational website doomed to being simply a description of its programs and activities which are largely designed for the benefit of believers, or are there ways in which denominational websites can be used to reach unbelievers as well?

Posted by on 01/03 at 11:47 AM
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