Earlier this month, I posted an article about Pathway Church in Palo Alto, California and their refreshing website targeted at unbelievers.
The pastor of Pathway, Scott Aughtmon, contacted me not long after that article appeared. Since I only live about 45 minutes away from Palo Alto, we arranged to meet at Starbucks last Wednesday afternoon. We spent almost two hours talking about how principles of internet marketing can be used to spread the gospel.
One of the most interesting parts of the conversation was hearing Scott talking about his experiments with Google Adwords to promote their church plant. According to Scott, they are receiving a nice stream of visits to the church website as a result of their Google ads.
Here’s a related article.
Scott was on staff with us at National Community Church before we helped him launch the church plant.
I believe that the internet provides today's church with a historic opportunity .... to tell the old, old story of Jesus and His love in ways which could only have been imagined in times past. The objective of this website is to explore the various ways in which today's technology can be used to spread the gospel around the world.
