Strategic Digital Outreach

Church Websites I Like, Part 5

National Community Church
Washington, D.C.
http://www.theaterchurch.com

National Community Church in Washington, D.C.I like this site because they tend to make good use of Web 2.0 technologies — podcasts, videocasts, blogs, mobile version, etc. I have a love-hate relationship with churches making their sermons available via their websites (because I think it can discourage people from joining the physical gatherings), but Mark Batterson (the pastor of this church) is a great apologist for the effectiveness of podcasting. He routinely stretches my thinking about podcasting and videocasting. Here is an example from his blog — an article in which he compares podcasting to the field preaching of Wesley. I respect Mark so much that when pastors and church leaders ask me about podcasting their sermons, I give them my opinion, but then I invariably tell them to go check out Mark’s articles on podcasting for the other side of the coin.

In some ways, the National Community Church website tends to present the church as an institution rather than people, which is one of my pet peeves The easiest way to see how a church thinks of itself — as an institution or as people — is to take a look at the “About Us” or “Who We Are” menu on their website. Churches that think of themselves as an institution tend to populate their “About Us” menus with items like “Core Values,” “Leadership Team,” “Mission,” “Vision,” “How To Give,” etc. That’s the language of an institution, not of a community, and I believe it turns off unbelievers. On the other hand, National Community Church gives a lot of prominence on their website to their small groups, which I applaud (because it suggests that the church is people).

Overall, I like the National Community Church site because of its modern design and willingness to employ Web 2.0 technologies.

Contacts: David Russell is the church’s digital pastor, and Mark Batterson is the senior pastor.

Posted by on 01/12 at 08:00 AM
The Collective Voice!
David Russell continues the discussion:

Frank: Thanks so much for the highlight and the kind words. I also appreciate your perspective on our site. We’ve really worked to avoid those mistakes of “institutional” style and tone. Even though organically we are far from that approach, it is easy to get trapped into “polishing” things—at which point the tone becomes far too formal. smile We’re working on that!

We believe theaterchurch.com is our front door. So we want every part of the site to reflect who God has made NCC to be. That way, there is a tangible connection from our presence on the web to our physical services and experiences we share as a church.

I’m especially grateful that you enjoyed the emphasis on Discipleship Groups. They are the heartbeat of our community. Interestingly, we are making improvements to that section of the site and should launch a completely revised version, including a brand new small groups directory online, near the end of the month. I’m praying that it will be a gateway to deeper community in the digital sphere, our groups and weekend services. And, in light of your perspective, I also hope that all of the revisions we are planning this year will help remove the sense of “institution” and replace it with real community and vibrant life.

contributed on 01/12 at 11:56 AM
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