Strategic Digital Outreach

A Letter To My Friends

On the way home from work yesterday, I was listening to a news item about a high school senior who had sent a letter to every student in his high school, presenting the simple message of the gospel to almost 3,000 of his classmates at Oak Hills High School in Cincinnati, Ohio. I was fascinated by the story and reminded myself to visit the website that this high school senior had developed, A Letter To My Friends.

I actually forgot about the website until today. When I visited, I was thoroughly impressed, not only by the courage and boldness of the three friends who had sent the letter (the radio program I listened to either did not mention the other two students or I was not listening well!), but by the strategy which is reflected in their approach.

Here’s what I found at the website (and after reading a .pdf copy of the letter at that website):

  1. The three students sent their letter to their nearly 3,000 classmates.
  2. The letter, which can be read here, invites recipients to contact them directly - by phone, by email, or by instant messaging.
  3. The letter goes on to say that if people don’t feel comfortable contacting them directly, they can still visit the website
  4. Upon arriving at the website, it is clear that the site’s primary thrust is an invitation for site visitors to come and investigate Christian community (in the form of their youth group).
  5. Even the website’s “How To Become A Christian” page invites those who want to make a decision for Christ to contact the three friends for help in making the decision.
  6. The answers to various questions which appear on the “Got Questions?” page invite people to contact them for more help, offering Josh McDowell’s More Than A Carpenter and a Bible for free.

I am thoroughly impressed. The aspect of all this that causes my heart to leap is that they are using media (first their letter and then their website) to invite people to enter into personal relationships with them and then experience authentic Christian community by meeting their circle of Christian friends.

If you’ve read the articles I’ve posted here since recently launching this site, you know that I am a proponent of using modern-day technology to introduce unbelievers to authentic Christian community (John 17:21-23).

Eric Bast, Nick Wall, and Meredith Christopfel have given us all a great example of this strategy.

Posted by on 12/14 at 11:55 AM
The Collective Voice!
Tre Pryor continues the discussion:

Wonderful!!

contributed on 12/15 at 07:39 AM
scott rust continues the discussion:

hey frank -

just a quick note to let you know that the website was a very deliberate thing that we did with the letter eric wrote.

i’m eric’s youth pastor. when we were beginning the process of putting everything together for the site, i knew we needed to have the website because it’s how these teenagers communicate - texting, IM’ing, emailing, blogging, livejournaling, etc. is the new medium of communication. as a 12 year vet of youth ministry, i’ve seen how incredibly important it is for me to have a youth group website, at least one IM account and regular use, updating and access to all of them. for 9 months earlier this year we even had a weekly AIM bible study for an hour on wednesday nights.

with the national attention on the letter eric wrote his friends at school, the website has served as even more than an outreach to his school itself - it’s been the way everyone’s accessed the letter and contact info for eric, nick and meredith! it’s surpassed even my expectations.

scott

contributed on 12/16 at 08:44 PM
continues the discussion:

Scott:

Thanks for your comment! I think you’re exactly right about IM’ing, email, etc. I heard Leonard Sweet say once that people from my generation (I’m 45 years old) use the internet for information, but people in today’s generation use the internet for communication. I have to keep reminding myself of that.

As I said in my original article, what I really like about the website is that eric, nick and meredith are inviting site visitors into community - come and see what we’re about.

Most web evangelism these days tries to persuade people to make a decision for Christ immediately. But I think John 17:21-23 has a lot of say about this - the world will know that God loves them and that the Father sent Jesus when they see Jesus’ disciples living in unity, when they see authentic Christian community. That’s why I think Christian websites should be inviting unbelievers to come and see what Christian community is all about (and giving them compelling reasons to do so).

Thanks again for contributing - I really appreciate it!

Frank

contributed on 12/17 at 05:10 AM
Scott Rust continues the discussion:

Check out Joseph Myers’ book “The Search To Belong” - it addresses exactly those things, in re-thinking what we consider “community” to be - I’m working with my church to challenge it in this area. As a youth ministry, this is how I function and work - it’s a necessity! We can’t be caught in ideas and philosophies of the past when we’re working with a generation that doesn’t think & react in the same way!

Dan Kimball’s “Emerging Worship” and “Emerging Church” are also helpful resources as well as Sweet’s “The Church in Emerging Culture” - frankly, the whole emergent line from YS is of good use. I’m neck deep in Brian McLaren’s “Generous Orthodoxy” right now, too.

Enough babbling.

scott

contributed on 12/17 at 12:53 PM
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