Strategic Digital Outreach

Welcome!

Thank you for visiting the Strategic Digital Outreach website! My name is Frank Johnson. I have been an internet strategist for approximately five years, heavily involved with internet marketing techniques in the business world. The more I learn about internet marketing, the more I find myself thinking, "These techniques should be used to spread the gospel."
This website is meant to serve as an exploration of that line of thinking. As you read, please feel free to comment - my hope is that we will all benefit from each other's wisdom.

Citizen Journalism

An Associated Press report, Craigslist.org Founder Eyes Journalism, caught my eye recently. Not because I’m especially interested in Craig Newmark himself, but because a well-known internet executive is sensing the power of blogging technology.

I have a growing interest in citizen journalism because I believe that blogging technology gives the Christian community an opportunity to shape the media in a local area and provide its unique perspective for those who are interested.

For example, on our local Christian site, ChristianCruz.com, we have begun to allow moderated comments and trackbacks so that the broader Christian community in our area can lend their perspective to the stories we run. Soon, area Christian leaders will be recruited as columnists for ChristianCruz.com. When we launch our companion site, SantaCruzLife.com, these columnists will have an even broader reach.

For more on this concept, see the website of our partner, the Blews Network.

Posted in ideas/concepts on 05/26/05 at 08:39 AM
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