Strategic Digital Outreach

Welcome!

Thank you for visiting the Strategic Digital Outreach website! My name is Frank Johnson. I have been an internet strategist for approximately five years, heavily involved with internet marketing techniques in the business world. The more I learn about internet marketing, the more I find myself thinking, "These techniques should be used to spread the gospel."
This website is meant to serve as an exploration of that line of thinking. As you read, please feel free to comment - my hope is that we will all benefit from each other's wisdom.

Churches, Pay-Per-Click, and Tracking Response

For churches that do some form of pay-per-click advertising (on Google or Yahoo, for example), I wonder if you have some mechanism of tracking response in terms of people who attend one or more services as a result of seeing one of your PPC ads.

If you currently are engaged in a pay-per-click program, I would be very interested in knowing if you have devised a method to track response. Feel free to use comments to respond.

Posted in strategies for churches on 09/27/06 at 01:24 PM
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