Strategic Digital Outreach

Welcome!

Thank you for visiting the Strategic Digital Outreach website! My name is Frank Johnson. I have been an internet strategist for approximately five years, heavily involved with internet marketing techniques in the business world. The more I learn about internet marketing, the more I find myself thinking, "These techniques should be used to spread the gospel."
This website is meant to serve as an exploration of that line of thinking. As you read, please feel free to comment - my hope is that we will all benefit from each other's wisdom.

Church Websites I Like, Part 7

The City Church
Seattle, Washington
http://www.thecity.org

The City Church in Seattle, WashingtonI like this site for a number of reasons — 1) the design is excellent (not a surprise given the involvement of Jesse Bennett-Chamberlain, one of the premier designers on the web today); 2) the navigation system is particularly well-thought-out; 3) the site features a voluminous amount of content; and, 4) it uses my favorite content management system (Expression Engine). The proper use of a content management system can help enhance the flow of information and eliminate bottlenecks in publishing information to the church’s website (which is a huge challenge for most Christian organizations).

Unfortunately, while the site is well-designed, it definitely presents an institution rather than a community of people, which again, is one of my pet peeves about church websites today.

Contacts: Jesse Bennett-Chamberlain and Sean Sperte

Posted in websites on 01/14/08 at 08:00 AM
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