In a comment on my post below ("Dean Peters on Search Engine Optimization For Churches,” a post which is actually a trackback to a post on Dean’s site), Dean Peters referred to an aspect of church website design which I believe is very important, but which I suspect many church web teams do not employ on a regular basis:
.... my metrics (yeah, I got numbers) show one is better off aiming at people new to town or are looking for a switch or are rekindling a once apostate state with queries that include “denomination/brand + church + location” ... e.g. “baptist church rockville maryland”.
I believe that the internet provides today's church with a historic opportunity .... to tell the old, old story of Jesus and His love in ways which could only have been imagined in times past. The objective of this website is to explore the various ways in which today's technology can be used to spread the gospel around the world.
