Strategic Digital Outreach

Welcome!

Thank you for visiting the Strategic Digital Outreach website! My name is Frank Johnson. I have been an internet strategist for approximately five years, heavily involved with internet marketing techniques in the business world. The more I learn about internet marketing, the more I find myself thinking, "These techniques should be used to spread the gospel."
This website is meant to serve as an exploration of that line of thinking. As you read, please feel free to comment - my hope is that we will all benefit from each other's wisdom.

Church Websites: A Necessary Outreach?

Agape Press ran a story yesterday about a research project performed by Ellison Research, in which various statistics about the use of the internet by churches is presented. One portion in particular, quoting Ron Sellers (the president of Ellison Research), was especially intriguing:

“Pastors need to take a hard look at where technology might no longer be a matter of style or a luxury for the congregation, but an expectation,” he says. He says it is “amazing” that one out of four medium and large churches do not have a web presence—“particularly with many churches trying to figure out ways of attracting younger people, who are particularly likely to use the Internet to gather information and explore their options.”

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Posted in strategies for churches on 01/08/05 at 02:03 PM
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