Strategic Digital Outreach

Welcome!

Thank you for visiting the Strategic Digital Outreach website! My name is Frank Johnson. I have been an internet strategist for approximately five years, heavily involved with internet marketing techniques in the business world. The more I learn about internet marketing, the more I find myself thinking, "These techniques should be used to spread the gospel."
This website is meant to serve as an exploration of that line of thinking. As you read, please feel free to comment - my hope is that we will all benefit from each other's wisdom.

Church Site Design Checklist

I have not been posting a lot over the past couple of months. One resource which I should have mentioned earlier is the new Church Site Design Checklist from the Internet Evangelism Day website.

Your church website has enormous potential as part of your outreach strategy to reach into your community. However, not all churches understand how to design a site that will do this effectively. This self-assessment questionnaire can help you assess your site, and find new ideas or areas that could perhaps be modified.

When I first learned about the checklist, I worked through the questions with a particular church website in mind — a website I had developed a couple of years ago which was not as outreach-oriented as I would have liked to see it. I was pleased to see that the checklist seemed to rate the website just about where I would put it on a scale between being not outreach-oriented at all and being very outreach-oriented. Obviously, my opinion is not the final word on whether or not a church website is effective in terms of outreach to unbelievers, but it was good to see that the checklist seems like it will be helpful to churches.

Posted in strategies for churches on 02/11/07 at 08:06 PM
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