Strategic Digital Outreach

Welcome!

Thank you for visiting the Strategic Digital Outreach website! My name is Frank Johnson. I have been an internet strategist for approximately five years, heavily involved with internet marketing techniques in the business world. The more I learn about internet marketing, the more I find myself thinking, "These techniques should be used to spread the gospel."
This website is meant to serve as an exploration of that line of thinking. As you read, please feel free to comment - my hope is that we will all benefit from each other's wisdom.

Christian Video Games

There was an article in today’s San Jose Mercury News about a company called Digital Praise which develops video games for the Christian market.

I’m not sure what the potential opportunities might be for using such titles for outreach, but I did notice this portion of the article:

The games, which are aimed at kids from about 8 to 12, are not overtly religious. ("There’s no virtual Jesus,’’ Tom Bean (one of three founders)jokes.) But they do provide moral lessons—telling the truth is good, the test of character is what you do when no one’s looking. One game features “a gauntlet of virtues,’’ including kindness, faithfulness, self-control.

The fact that they are “not overtly religious” may mean there is an opportunity here for outreach. Sort of a VeggieTales model, although I don’t know how successful VeggieTales (which definitely has a similar approach - not overtly religious but presenting moral lessons). I’m not sure about it, but it is interesting.

Posted in ideas/concepts on 04/12/05 at 11:12 AM
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