I put some time in this weekend to sprucing up this blog a bit. Things were getting a bit stale, and I've been toying with some changes for awhile, so the three-day weekend seemed like a good time to do some housekeeping. Here are some of the changes which I've made:

1. A New Logo. I've long been dissatisfied with the masthead I was using on the site (for those who don't remember, it was simply the words "Strategic Digital Outreach" and the tagline "Telling the old, old story via modern-day wineskins" sitting on top of part of a map of the world. Recently, while looking for some world maps at a stock photography site, I came across some globes that had been transformed into cube shapes. I was fairly enamored of these cubes and thought they would lend themselves to a good logo treatment, so a few days ago, I started playing around and it wasn't long before I came up with the simple logo you now see in the masthead.
2. A New Sidebar Design. The new logo sparked some ideas for a cleaner sidebar, primarily through repeating the cube motif in the various sidebar headings. I also have wanted to bring the feed icon up higher in the sidebar and give it more prominence.
3. LinkedIn. In keeping with a desire to concentrate more on consulting than actual nuts-and-bolts design work (more on that in a moment), I decided to beef up my LinkedIn profile (largely following the encouragement of Guy Kawasaki in his blog article LinkedIn Profile Extreme Makeover) and add a link to that profile in the sidebar. While I've greatly improved the content in my profile, the largest deficiency is definitely the relative lack of connections! So if you are a LinkedIn member and you would like to connect, please feel free to send me an invitation!

4. I feel a little bit like Bob Dole. On May 15, 1996, at the outset of his presidential campaign, Bob Dole announced his retirement from the U.S. Senate with these words, "So today I announce that I will forego the privileges not only of the office of the majority leader but of the United States Senate itself, from which I resign effective on or before June 11th. And I will then stand before you without office or authority, a private citizen, a Kansan, an American, just a man."

   I still remember listening to that stunning announcement and thinking what a huge risk he was taking in giving up the power and trappings of his position for an uncertain fate at the hands of the American voters. I feel a little bit like him.

   I've said on more than one occasion (both publicly on this blog and in private conversations with friends) that I feel my strengths lie more in the area of web strategy than in actual design and coding of websites. And yet I have continued to some extent to do just that — design and code websites for churches and ministries. Several weeks ago, however, I decided to take a risk and stop coding and designing so that I could give myself entirely to consulting with churches and ministries regarding online strategy (internet marketing, usability, writing, etc.) as well as to some personal publishing projects of my own.

   The risk in that is that the coding and design of websites was helping pay my family's bills. Now, "I stand before you" as a simple strategist and not a designer/coder. And I'm not sure that online strategy consulting (especially to churches and ministries) will be able to help pay the bills.

   Several weeks ago, some readers may have noticed that I added a section to the sidebar of this blog entitled "We Recommend." In that section, I have listed (currently) six web development firms who I recommend that churches and ministries consider contracting with to develop new or improve existing websites. All of these firms are owned by Christians and all are excellent designers and coders. If you need web development, I would strongly encourage you to contact one or more of these companies.

5. New Projects. For as long as I can remember, the "Projects" section of the sidebar on this site has included only one website — ChristianCruz.com, a local portal for believers living in Santa Cruz County. With this "mini-relaunch" of the Strategic Digital Outreach website, I have added two additional websites — ProdigalGod.com (definitely a work in progress) and ChristianScreenSavers.com.
6. Valid XHTML 1.0 Strict and Valid CSS. When I first began this blog, I set up the content management system and page layouts very quickly. I always meant to work on the code so that it would validate, but I never seemed to get around to it. But this weekend, I decided that I would bring the site up to standards compliance (especially since I talk about the importance of standards compliance on this site from time to time), and I'm happy to report that I've been able to do so.