Strategic Digital Outreach

Welcome!

Thank you for visiting the Strategic Digital Outreach website! My name is Frank Johnson. I have been an internet strategist for approximately five years, heavily involved with internet marketing techniques in the business world. The more I learn about internet marketing, the more I find myself thinking, "These techniques should be used to spread the gospel."
This website is meant to serve as an exploration of that line of thinking. As you read, please feel free to comment - my hope is that we will all benefit from each other's wisdom.

Blogs And Connection

Rob Williams recently had the opportunity to present to the IT Council of Campus Crusade for Christ about what he sees as emerging and future web ministry trends...particularly with blogs.” He posted about it here.

The portion of his article which resonated with me the most was this statement:

I think blogs can really be used to help connect everyone to someone who truly follows Jesus.

That, I think, is the strategy we need to embrace — using the web to bring unbelievers into relationship with believers around common life experiences and interests. I honestly am suspicious of evangelism which is primarily web-based, which “asks for the vote” online, as it were. But if we use the web to facilitate face-to-face relationships between unbelievers and believers, then those relationships can become the soil in which the gospel is sowed in people’s lives and also the platform on which ongoing discipleship can be based.

Posted in ideas/concepts on 10/03/05 at 03:08 PM
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