Kurt Steinbrueck, the Director of Marketing at OurChurch.com, recently wrote a valuable article about developing your church website in such a way that it will rank well in searches conducted at major search engines (Google, Yahoo, MSN, etc.). Kurt includes a brief but helpful explanation for several tips such as the following:
- Put the location and denomination of your church in your website’s Title tag
- Put the location, denomination, and other defining information in your website’s description tag
- Put your location, denomination and other local search terms on your homepage
- Register with the major directories and search engines
- And several more (some of which you may not have thought of) even if you’re accustomed to thinking about search engine optimization
The one thing I would like to add to Kurt’s article is that we need to be strategic when we are choosing which key words and phrases to include on our church websites.
I believe that the internet provides today's church with a historic opportunity .... to tell the old, old story of Jesus and His love in ways which could only have been imagined in times past. The objective of this website is to explore the various ways in which today's technology can be used to spread the gospel around the world.
