How Can We Take Advantage of New Video Ads From Google AdWords?
The internet marketing blogosphere was a bit abuzz yesterday with the news that Google’s AdWords program will soon be adding click-to-play video ads as an option for advertisers who have opted into its content network.
I first learned of this from Darren at ProBlogger.net. At first, I gave more thought to how it could be used by internet marketers working for commercial companies, specifically by the catalog company I work for in my day job. But then Rob challenged churches and ministries to think about how this opportunity could be used to further God’s kingdom.
Video Profiles
My mind must be working slowly these days since I didn’t immediately make a connection between this new opportunity and my preferred web strategy for churches which includes the use of video profiles of believers with specific life experiences or interests. However, Rob’s article prompted me to consider more carefully how the new video ads from Google Adwords could be used effectively in a church’s overall web strategy.
That line of thinking resulted in a proposed strategy in which a church would use short video profiles of members of their congregation to entice unbelievers in their local area to consider the value of a local congregation’s ministry in their own lives. Perhaps an example will be the best way to explain the strategy.
I believe that the internet provides today's church with a historic opportunity .... to tell the old, old story of Jesus and His love in ways which could only have been imagined in times past. The objective of this website is to explore the various ways in which today's technology can be used to spread the gospel around the world.
