BOOKS ABOUT WEB ANALYTICS
Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business
by Eric Peterson
Focusing on the data, the tools, and the metrics that are common to nearly every analytics package available today, regardless of price, performance or popularity, Web Analytics Demystified will help you understand which reports you need to be looking at to run your online business successfully. With a focus on key performance indicators (KPIs), broken down by those best suited for each major business model, this book is truly about making your analytics program work for you! $59.95
Web Metrics: Proven Methods for Measuring Web Site Success
by Jim Sterne
There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals. It explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience $19.80
Drilling Down: Turning Customer Data Into Profits With A Spreadsheet
by Jim Novo
Drilling Down explains in very simple terms exactly how to take your customer transactions, create a database of them in an Excel spreadsheet, and "score" each customer with LifeCycle metrics. These scores literally tell you where the customer is in their LifeCycle relative to all the other customers. Then the book shows you how to use these scores to dramatically improve the ROI of your customer marketing by choosing customers to target and customizing offers based on their LifeCycle scores. $99.20
I believe that the internet provides today's church with a historic opportunity .... to tell the old, old story of Jesus and His love in ways which could only have been imagined in times past. The objective of this website is to explore the various ways in which today's technology can be used to spread the gospel around the world.
